MOBILE AND STAND-ALONE APPLICATIONS
Mobile is becoming a huge part of every day life including both mobile web / internet usage as well as the use of mobile apps.
The UK Office of National Statistics (ONS) has stated that 45% of UK internet users are visiting websites via mobile devices (e.g smart phones, tablet devices), many via apps.
With this news businesses up and down the UK are looking to rebuild their web sites with the mobile market in mind, as well as considering what additional benefits the development of an app may offer.
Other recent studies have shown that Mobile now contributes to 13% of all web traffic in the UK and this figure is predicted to rise dramatically in the coming years.